Situation

College students are looking for effective ways to get ahead, are crunched for time and use technology with great ease.  Recognizing this, Versity.com created a new web portal for college students to obtain class notes, study aids and various other tools to help college students.  

Challenge

How to create a new brand in the sea of ever-increasing clutter and competition for student’s attention and loyalty—a brand that this target could trust and depend on.

Solution

Based on consumer research insights, Brand Slam partner, Harvey Hoffenberg, developed a brand logo, brand architecture, a PR campaign and rolled out a guerrilla-marketing program on campuses across the US.  Harvey created a “voice” for the brand that connected with college students.  Versity.com became “the place to go when you need to know.”



Harvey has a very fluid style, capable of understanding, communicating and developing brands for a wide variety of audiences. He is a terrific talent.

~Chuck Berman, CEO, Versity.com



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    Results

    Harvey’s work helped Versity.com build a field force of over 5,000 marketing reps and note takers on over 500 college campuses across the country. Based on its dramatic ascension, the founders were able to sell the company for 4X their investment within a year of launch. 


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