Brand Slam is led by a team of senior marketing professionals with extensive experience in marketing, brand management, market research, traditional and digital advertising, social media, strategic partnerships and sponsorships, as well as launching new products. We’ve created and managed successful B2C and B2B campaigns for companies ranging from the biggest names in the Fortune 500 to early stage start-ups. 

DON DIXON

Don Over the course of his career, Don has led the development of successful marketing campaigns for major brands such as GMC, JP Morgan Chase, Blue Cross Blue Shield, Firestone-Bridgestone, Pennzoil, and Coca-Cola.  With a well earned reputation as a creative marketing talent, Don is also a recognized national expert on sponsorships and integrated marketing.   His career highlights include:

  • Chairman of Saatchi & Saatchi Marketing Services Worldwide
  • Founder of Lifestyle Marketing Group, an integrated marketing and promotions agency acquired by Cox Enterprises
  • Head of Integrated Marketing at AutoTrader.com
  • Director of Sports Programming at Anheuser Busch
  • CMO for City of Atlanta
Don is a frequent B-school lecturer and contributor to two marketing textbooks. He has received numerous national awards for creative advertising, promotions and public relations over the course of his career.

PAUL GOLDEN

PaulPaul brings extensive client side experience in brand and strategic marketing across multiple industries.  Paul’s career highlights include:

  • As CMO for Samsung’s US mobile phone business, Paul created and launched the Galaxy brand and helped transform Samsung into a powerhouse mobile brand.
  • Senior level B2C and B2B marketing and product management roles in telecom, wireless and technology for companies such as Sprint, Cox Communications and an AT&T Wireless joint venture 
  • 10 years CPG experience managing various grocery brands for Kraft Foods
Paul has earned multiple industry marketing, advertising and public relations awards as well as a US patent for a new product he developed for Sprint. Paul holds an MBA from Kellogg Graduate School of Management.

HARVEY HOFFENBERG

HarveyHarvey is an international award winning creative leader and brand strategist. His illustrious career highlights include:

  • Saatchi & Saatchi Vice Chairman and Chief Creative Officer
  • BBDO Senior Creative Director 
  • Bozell Managing Partner/Chief Creative Officer
  • In-house Creative Director hired by Pepsico CEO Roger Enrico to oversee Taco Bell
  • Managing Partner for Propulsion, LLC consultancy specializing in reinventing and reinvigorating brands
Harvey is credited with many award winning and business building campaigns such as Pepsi’s “Choice of a New Generation”, “The Essence of Shaving” for Gillette and Pizza Hut’s “Makin’ it Great.” Harvey has won every major advertising award in the industry – at least once – including the Grand Prix at Cannes.

LIRON SEGEV

LironLiron Segev, is an internationally celebrated Social Media Strategist, Digital Marketer, Influencer Marketing expert, tech journalist, and technology blogger. Over the past 20+ years, his work has taken him to South Africa, Israel, the UK and the US.

Liron has developed digital and social media campaigns for scores of top name brands such as Ford, BMW, Nissan, Facebook, Microsoft, Apple, Samsung, Sony and Lenovo.

Liron has won multiple awards for his technology blog, TheTechieGuy, where he explains the complex world of technology in simple language that anyone can understand. Liron also runs a successful YouTube channel and hosts a weekly technology show called Talking Tech on CliffCentral.