Mobile payments in the US are enjoying strong double-digit growth. Despite that pace, fewer than 20% of US smartphone users have made mobile payments using mobile phone in the past 6 months according to eMarketer. Why haven’t mobile payments gone
Alvin Toffler could have been talking about the world of Marketing when he wrote Future Shock. Marketing as we know it seems to be evolving faster than ever. New buzzwords and new ideas on established Marketing principles abound. Can a day go by without us hearing about big data, changes in the consumer decision journey, native advertising, programmatic media buying, storytelling, the importance of content, etc.?