Who is to blame for the Ryan Lochte tsunami? His agent. That’s right, his agent. Sure, Ryan was the one who messed up in zircon medal fashion by having a few too many adult beverages and having a small bladder
Sometimes, amazingly simple ideas can help differentiate brands in otherwise highly competitive markets. Few categories are more competitive than fast foods. But one brand, Chick-fil-A, has succeeded in establishing a unique identity among a sea of choices. The brand’s food quality is toward the top of the fast food pyramid. In my experience, its stores are much cleaner than competitors and its workers friendlier and more attentive. Can you think of any other fast food brand that has staff walking around asking if you want your drink refilled and always replies with “my pleasure” when you thank them for their service?
Leveraging the power of influencers in marketing campaigns is not new. In traditional marketing, influencers were usually media celebrities – actors, sports figures, and musical artists. Marketers hired these celebrities as spokespeople to hawk their brands and products, using them in broadcast and print media or engaging them for public appearances, talk shows, and media tours.
Alvin Toffler could have been talking about the world of Marketing when he wrote Future Shock. Marketing as we know it seems to be evolving faster than ever. New buzzwords and new ideas on established Marketing principles abound. Can a day go by without us hearing about big data, changes in the consumer decision journey, native advertising, programmatic media buying, storytelling, the importance of content, etc.?
How do you get customers to pay more for your products? Raise prices in the middle of a sluggish economy and you risk alienating your customers and leaving yourself vulnerable to competitors. In this WSJ article, Kusum L. Ailawadi and Paul W. Farris reveal fascinating information on how smart marketers can do it right.