SIX CASES OF BRAND CHANGES GONE WRONG AND HOW TO AVOID THE SAME MISTAKES

SIX CASES OF BRAND CHANGES GONE WRONG AND HOW TO AVOID THE SAME MISTAKES

It’s easy to assume that large, Fortune 500 type brands should have the best marketing – they have the most money to spend, a pool of experience to tap and the cumulative marketing knowledge that combined should put them at the top of the marketing food chain. But’s that’s not always so as evidenced by the examples of brand slogans gone wrong in this article from Dillon Baker in Contently.com.