Who is to blame for the Ryan Lochte tsunami? His agent. That’s right, his agent. Sure, Ryan was the one who messed up in zircon medal fashion by having a few too many adult beverages and having a small bladder
Imagine this. You’re the CEO for a company whose primary business is security. You turn on the TV and see news of a mass shooting. Soon you receive a phone call telling you that one of your employees was the shooter. Think it can’t happen to you? It can and it did happen.
It’s easy to assume that large, Fortune 500 type brands should have the best marketing – they have the most money to spend, a pool of experience to tap and the cumulative marketing knowledge that combined should put them at the top of the marketing food chain. But’s that’s not always so as evidenced by the examples of brand slogans gone wrong in this article from Dillon Baker in Contently.com.