Qwest was a $14 billion telecommunications provider covering the Rocky Mountain region and Northwestern US. The company wanted to turnaround its $600 million wireless division.
Qwest’s wireless business had suffered declines in revenue and subscriber count every month for over two years.
Developed a comprehensive strategy of repositioning the brand, expanding distribution into retail and direct marketing channels, improved field execution through the company’s call centers and a revised pricing strategy that rewarded consumers for bundling home and mobile service with Qwest.
Reversed declining trends in revenue and customers: increased revenue by 15% and subscriber count by 150,000 within the first year.