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Opportunity

Qwest was a $14 billion telecommunications provider covering the Rocky Mountain region and Northwestern US. The company wanted to turnaround its $600 million wireless division.

Challenge

Qwest’s wireless business had suffered declines in revenue and subscriber count every month for over two years.

Action

Developed a comprehensive strategy of repositioning the brand, expanding distribution into retail and direct marketing channels, improved field execution through the company’s call centers and a revised pricing strategy that rewarded consumers for bundling home and mobile service with Qwest.

Result

Reversed declining trends in revenue and customers: increased revenue by 15% and subscriber count by 150,000 within the first year.





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