Who is to blame for the Ryan Lochte tsunami? His agent. That’s right, his agent. Sure, Ryan was the one who messed up in zircon medal fashion by having a few too many adult beverages and having a small bladder
It’s easy to assume that large, Fortune 500 type brands should have the best marketing – they have the most money to spend, a pool of experience to tap and the cumulative marketing knowledge that combined should put them at the top of the marketing food chain. But’s that’s not always so as evidenced by the examples of brand slogans gone wrong in this article from Dillon Baker in Contently.com.
Leveraging the power of influencers in marketing campaigns is not new. In traditional marketing, influencers were usually media celebrities – actors, sports figures, and musical artists. Marketers hired these celebrities as spokespeople to hawk their brands and products, using them in broadcast and print media or engaging them for public appearances, talk shows, and media tours.
There is an old saying that goes, ” When you have a lemon, turn it into lemon aid.” Certainly Sony suffered a devestating body blow at the hands of sophisticated, nefarious hackers. However, did the company miss a once in a lifetime opportunity to reverse the fortune of its brand? We think so.