SIX CASES OF BRAND CHANGES GONE WRONG AND HOW TO AVOID THE SAME MISTAKES

SIX CASES OF BRAND CHANGES GONE WRONG AND HOW TO AVOID THE SAME MISTAKES

It’s easy to assume that large, Fortune 500 type brands should have the best marketing – they have the most money to spend, a pool of experience to tap and the cumulative marketing knowledge that combined should put them at the top of the marketing food chain. But’s that’s not always so as evidenced by the examples of brand slogans gone wrong in this article from Dillon Baker in Contently.com.

ENGAGING INFLUENCERS TO BUILD BRANDS

ENGAGING INFLUENCERS TO BUILD BRANDS

Leveraging the power of influencers in marketing campaigns is not new. In traditional marketing, influencers were usually media celebrities – actors, sports figures, and musical artists. Marketers hired these celebrities as spokespeople to hawk their brands and products, using them in broadcast and print media or engaging them for public appearances, talk shows, and media tours.