Your odds of a successful acquisition are less than the odds of calling a coin flip according to most sources. That’s amazingly poor for a process that involves so much time, money and people. Yet, you can improve your odds of success. Just add a dash of marketing and stir!
How do you get customers to pay more for your products? Raise prices in the middle of a sluggish economy and you risk alienating your customers and leaving yourself vulnerable to competitors. In this WSJ article, Kusum L. Ailawadi and Paul W. Farris reveal fascinating information on how smart marketers can do it right.